Work is super fun when we have exciting launches on a Wednesday night, not sure about the next morning though.
This Wednesday we collaborated with Nykaa, an e-commerce website that is the Mecca for cosmetics for it's Indian patrons. Founded by Falguni Nayar in 2012, it is based in Mumbai.
TPPI came together with Nykaa to launch their first ever Luxe Store in Khan Market, Delhi.
The launch Party was attended by some of the smartest minds from the fashion, Lifestyle and Hospitality Industry such as Aashica Khanna (owner, Ananda Hotels), Bahaar Dhawan Rohatgi (Artist), Chandini Kumari Singh (Designer, Rosetree), Co-Founders of Terrible two's, Zina and Zoya Singh among others.
The beauty affair was held at Public Affair, Khan Market. One side of the venue was made into a Nykaa Experience Station that displayed a wide range of herbal masks that the brand is launching. The guests would come and try these out. There was also a cute dressing table placed at the station where the guests could get their make-up redone with Nykaa's range of special cosmetics. We had make up expert Anu Kaushik at the event to give advice and make up tips to the guests.
Apart from that one side of the venue was made into a photobooth, for the guests to click the night away, like they're superstars!
With such an exciting launch, one can only imagine what a buzz the store will create when it opens it's doors for the shoppers!