Too Indian at heart but too contemporary in dressing up? We have something that'll solve all your dilemmas! Read on:
Culture diversity and the variety of traditional creations are found in abundance in a nation like India. While most people like to explore newer arenas of the world, many successfully manage to amalgamate their roots and values with the things they strive for. Indegene is one such brand that takes forward the essence of India and mixes it with contemporary styles.
Derived from the word Indigenous, the name of the brand comes literally from "the genes of India". A brand that came into existence in 2013 displays a great sense of aesthetics while not missing the mark when it comes to sustainability. Indegene uses fabrics such as cotton and sometimes mulmul to create skin and environment friendly ensembles for women.
The brand can't be categorized as completely Indian, since they create a garments that have modern silhouettes and contemporary design details incorporated within them. "Indegene's design sensibilities places India globally and that's what we had set out to achieve when we decided to create this brand!"said Prernaa Malhotra, Founder Indegene. Their garments are a must have for people who love to layer their clothes and style themselves in a manner that's stands out from the regular run of the mill looks. They usually experiment a lot with the colour blocked trend or sometimes they come up with creations in whites and pastel shades that are detailed with block printing and weaving details. Every collection of theirs has a balanced colour palette to suit the requirements of everyone. Each collection that is rolled out of their studio has a story to tell or an inspiration deeply rooted in an Indian setting. For example this time around the brand has experimented with the Chintz fabric, a type that was first introduced in India during the British Raj.
A brand that you should definitely check out if you like effortless dressing that's stylish, modern and yet very Indian, all rolled into a lovely creation!
Shop from them at TPPI BIG BANG on August 19'2017 at Ashoka Hotel, New Delhi.
Head to the following pages to know more about Indegene:
Head to the following Journal entry to read about our influencer, Taruna Seth:
Head to the following Journal entry to read about our influencer, Sumaya Dalmia: