At TPPI, from the moment we announce our show dates to the gradual closing of each merchandise category in a show, we've brainstormed with every ounce of energy left in ourselves to scan through all the applications that come to us. Not that we're complaining about the love brands shower upon us, but we do sometimes feel that digitized applications don't do full justice to the creative side of a brand. Which is why this time around, the team decided to have a more tangible approach towards selecting our brands for the upcoming festive editions and we came up with TPPI Selects.
Essentially a screening process, TPPI Selects was planned over a day at one of our favorite hangout places, Ek Bar in Delhi. The young, partially dramatic and contemporary artistic decor just added a fresh, happy vibe to the procedure. In a span of six hours we saw close to 50 brands showcasing their work at a personal time slot allotted to them and the response we received was overwhelming!
As a team what we're usually looking for in a brand for them to be a part of our family is someone who thinks out of the box, and has a fresh take on fashion. Brands who prioritize quality over quantity and take troubles to understand the psyche of a shopper. Hence providing products to suit their whims and indulge their senses. What we saw at Selects, was just that and more! The day was like a powerhouse of talent, with the whole place buzzing with creative energy and variety. As co-founder Sharnamli puts it:"It's lovely to personally meet the brains behind all the creativity and see the interesting things the brands have been upto. When we decided to do this, we weren't expecting such a great turn out in terms of talent."
There sure was abundance of talent that almost makes the decision of who to take and who not to very difficult for the co-founders."I think our actual work starts now, to choose the best mix of brands out of these. It's going to be really difficult because we liked all of them. But at the end of the day we have to choose as per the theme of our upcoming shows, which is festive. And I'm sure we'll work with all the other brands at some point!" said co-founder Mitali at the end of the screening.
Well we're all geared up to unveil the interesting mix of brands we're bringing to all our lovely shoppers through our upcoming festive shows. Thank you to all the brands who took out time and met us with their awesome creations. Stay tuned to keep yourself posted with all things fun and all things TPPI!